Session 4—Creating Mini-Posts and Writing for SEO

Mini-Posts

Mini-posts represent a unique feature of the Get Noticed! Theme (GNT). They allow for shorter posts on a variety of topics, and they look  pretty cool. Here are some examples of mini-posts from my blog:

Writing for Search Engine Optimization (SEO)

search engine optimization: (noun) the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. (Apple Dictionary)

Why fuss with SEO? Because 75% of your traffic will come from searches. 

After we install your Lead Magnet, I recommend you get OptinMonster to help capture those leads. (I estimate that 70% of my subscribers come in this way.)

SEO Checklist:

  • Make sure your post has:
    • At least 300 words
    • Put keyword in title, once in a heading, several times throughout body
    • An internal link in first paragraph
    • Several internal links throughout
    • Alt text in all images
    • People linking to you helps a lot.
    • Follow guidelines Yoast SEO gives you.

You’ll also find a good checklist in Syed Balkhi’s posts:

When you’re ready to become a keyword ninja, see Keyword Research: The Definitive Guide

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