Session 2—Social Media, Your Niche, and Productivity Hacks for Blogging

Do the things we do online make sense in real life? This video reveals how odd social media is (if we think about it).

Productivity Hacks for Blogging

  1. Create a to-do list you can add to on the fly.
  2. Schedule time for blogging on your calendar.
  3. Schedule a weekly review on your calendar.
  4. Batch your work: social media (Buffer), emails, writing.
  5. Use templates (save them in Evernote or in your text expander)
  6. Use a text expander!
  7. Eliminate, automate, and delegate tasks.

Resources for Productivity

Resources for Your Blog Posts

Template for a Blog Post

Title/headline/subject (create last unless you have a great reason not to)
Hook/lead paragraph
Featured image
Illustration or elaboration paragraph(s)
Curiosity line. Set the hook.
<More tag>
Keep content scannable and interesting:
– subheads
– bullets
– short sentences and paragraphs
– Tweet quotes
– pictures
Call to action: question, link, purchase, etc.

sample post content from Reg’s blog.



You can find some great free images here:

Homework before next class:

  • Sign up with Bluehost for your hosting and domain name. This video walks you through the process and make it easy. (See note at bottom.*)
  • Please send me a link to your blog when it goes live. It doesn’t have to be pretty. Just live!


  • If you haven’t already, buy your copy of the Get Noticed! Theme. After you get your credentials emailed to you, log in and follow these instructions to install the theme. We will tour the theme together in class next time.
  • Sign up for (any or all of) these social media accounts:
  • Sign up for a free individual Buffer account and connect it with the social media accounts that best fit your brand.
  • Sign up for a account that will help shorten long URLs as you share them. We’ll connect this to your theme soon.
  • Sign up for a Feedly account and subscribe to some RSS feeds relevant to your niche and your interests. We’ll review this again next time. (Search Google for a Feedly extension for the browser of your choice.) Some feeds you might consider subscribing to:
    • WP Beginner
    • Michael Hyatt
    • Jeff Goins
    • Mary DeMuth
    • Michelle Cushatt
    • Dallas Theological Seminary
    • Connecting Google alerts to RSS
    • Here are the RSS feeds I currently subscribe to in Feedly. You can add any by searching for them as we did in class.

feeds2 feeds3 feeds1

*Note: After you sign up with Bluehost and your domain goes public, you’ll likely get some solicitations you can just ignore. For example, you’ll get a bogus one that says:

As a courtesy to domain name holders, we are sending you this notification for your business Domain name search engine registration. This letter is to inform you that it’s time to send in your registration. Failure to complete your Domain name search engine registration by the expiration date may result in cancellation of this offer making it difficult for your customers to locate you on the web.